Does AI make a difference for you?
How Tempo became central to what we do.
Before we founded Nauset Labs, we built Tempo.
It was the first “code-named” project we ever had at the agency. In reality, Tempo was our way on how to approach AI.
Flash back to late 2024 for a second. The landscape was starting to rev up and we made a decision to try and speed up and help resolve our team’s biggest bottlenecks.
It started off as a crawl, weighed down by buggy models and integration issues. Through attrition, and transparently, the models improving, breakthroughs started to reach surface level.
One of the key friction points we were able to address was advertising disclosures. For those who don’t know, in automotive, disclaimers remain the lifeblood of transparency for a customer and protection for a dealership. These disclaimers can vary by state, dealership, OEM and above all, the FTC. With the recent FTC ruling on pricing, the topic has become national news.
Even with pre-built templates set in place — sorted by client and state — our team was slowed down by manual updates. At the time, we leveraged ChatGPT’s Custom GPT feature (our agency is now a Gemini + Anthropic business) and built a reliable system that could accurately produce and approve legal disclosures at 100x the speed of a standard template.
After 2 weeks of manual testing, we reached pay-dirt.
Disclosure is a small but powerful example what I talk about with clients. Inherently, AI is glossy because it’s not well understood. It’s this shiny object beaming on a hill. Buzzwords like Vibe Coding and this sprint to reach seamless Agentic work has put businesses in a tailspin.
Reality is, most businesses spend more time in a tug of war with these LLMs then producing measurable results. It’s why for those of us in the trenches, the MIT study showing 95% of AI pilots failing wasn’t a shock and awe moment.
We call it overcoming Productivity Theater. The ability to use these systems to actually solve problems. Without that framing, AI becomes a wormhole of ideas and endless loops.
Sure, our first system didn’t have a Hollywood Hills, Vanity Fair feel to it. But, a well constructed, predictive disclosure system has now given our team around 30% of their time back. It also has given our clients a stronger layer of protection.
We started small and scaled up. Today, Tempo has become central to what we do and how we function. Our Labs team is always testing AI-driven workflows to better our processes.
Little things like automatic meeting debriefs to email management and seamless notetaker integrations are putting us in a place be more effective for clients, and hopefully, reduce burnout in an industry that moves at the speed of light.
I’ll dive into this topic in more detail and give you some processes of how we did it, but for now, it’s worth asking the question: Does AI make a difference for you?
Giancarlo
https://nausetlabs.com/